I do agree that these ads are pretty graphic and yet because of that and violence in a film it would be restricted to kids under 13. Its been a year and half since I have quit smoking and I hated to see those adds when I was smoking mostly because of the guilt I had for what I was doing to myself, but I also think they help. I don’t remember the last time I have seen one of these ads. I would sit through one if it at all has a chance to help my brother quit smoking. If it helps anyone then I would applaud those nasty ads.