As long as the hunt was legal I have no problem with it. Is it something I would do? No. Was the guy kinda goofy? Yeah. But I too have acted a bit goofy after recovering a hard hunted animal. Also, from what I saw, this bear died very shortly after being hit. Not hours later. In my opinion, Under Armor caved to the anti's propaganda machine and will no longer be on this hunters shopping list. You either promote hunting or you don't. Even under the best of conditions killing, is never pretty.